





Inspired by the vibrant murals found throughout South and Central America, I was tasked with creating a visual identity that reflects the energy of our Latinx streets. This poster, much like our culture, is bold and colorful. Below is the final poster for BESAME MUCHO Los Angeles 2024 and Austin 2025. It incorporates symbols such as cowboy hats, boots, bulls, and ropes, all hand-drawn to capture the authentic "rotulos" look and feel. Additionally, I've included a video that perfectly embodies the unique vibe of BESAME MUCHO Los Angeles and merch capsule designed by me for Austin 2025