We had a week to complete the project so we did not get that much sleep.
People started cutting out characters from the actual billboard itself.
SPOTIFY
Worked closely with Ugly Primo (a legendary LA Creative and #MemeGod) to make this billboard for Spotify. We both illustrated 300 plus characters, a sand full of beachy scenarios, topped off with Easter eggs based on Benito’s musical career; we also made sure to make it boricua AF. *Spotify wanted to celebrate Bad Bunnie’s 4 year run as the Most Played Artist and asked us to make a Waldo style billboard where the viewer would have to find 4 Bad Bunnies hidden in la playa. Creative Director & illustrator: Adrian Hernandez Art Director and illustrator: Joffre Contreras